VAUGHAN ROWSELL

CEO, VEND

Vaughan is a software engineer with more than 15 years experience. He’s a veteran of several start-ups, including Kiwi auction site Trade Me. Vaughan founded, coded, and then publicly launched Vend in late 2010.

His obsession for cloud-based applications began as a mission to prove that functioning and successful POS can move entirely into the cloud and still meet the strict demands of business owners.

“I was inspired by Xero, taking industries that have outdated software and innovating beyond that. The setup cost to retailers for a traditional POS system can be astronomical, tens of thousands of dollars and weeks of hassle before they’ve even made their first sale. With Vend, retailers can be up and running in minutes, for a low monthly fee. Plus, it’s software they actually love to use,” says Vaughan.

Vaughan is now less hands on with coding the Vend product, and instead focuses on sales and managing a talented team of more than 65 people in offices around the world – including Auckland, Melbourne, San Francisco, and Toronto.